Hello, I'm Ritu Soni
I make complex things feel simple.
UX director in practice, product designer by craft. I align people, product, and technology around experiences that earn attention and make progress visible.
Good design is not decoration. It is a shared decision-making system.
Selected work
A few places where product thinking, visual craft, and technical fluency meet.
worth reading.
A content marketing platform turned product ecosystem — strategy, brand, product design, front-end, and AI features.
View case study
feels closer.
at home
A high-fidelity Figma prototype and ReactJS healthcare experience, shaped around a clearer, more intuitive customer journey.
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& forever
A considered shopping experience built around trust, discovery, and the small details that turn browsing into belonging.
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together
An education ecosystem shaped from first concept to launch across product strategy, design, and React Native.
View case studyThe useful middle.
I sit comfortably between what people need, what businesses want, and what technology can do.
My founder mindset means I care about the whole picture — not just the polished screen at the end.
Experience
Tools I speak